You will need to be effective/ proficient in marketing and public relations with the ability to multi-task as you report directly to the President and Chief Marketing Officer of International Bancard. You will be tasked with researching and gathering newsworthy information in support of our expanding digital communications – assembling and developing e-newsletter content, managing social media connections, drafting press releases and news alerts and coordinating news syndication and media placements. You'll need to be creative yet strategic; personable yet focused; driven yet proactive enough to spot new opportunities that can bring us visibility, sales leads or revenue streams. You will have at your fingertips the tracking and reporting tools to monitor and report on the success of all integrated marketing tactics in order to report on our marketing ROI, in real-time Reports To: President and Chief Marketing Officer
Key Relationships: Internal: CEO, President and Chief Marketing Officer
Standard Specifications: Requirements are representative of minimum levels of marketing and public relations knowledge, skills and/or abilities. To perform this internship successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently.
Qualifications:
Essential: Must have the ability to multi-task, meet deadlines, manage multiple projects, quickly synthesize and comprehend complex or diverse information with a strong sense of urgency and follow through in addressing issues. Skilled in Microsoft Project, Excel, Access and PowerPoint are a must.
Desirable: Strong problem solving, research, communications (traditional and new media) and a working knowledge of social media. The pursuit of a marketing degree is required.
Physical Abilities:
Essential: Must be able to perform all specified duties in a professional environment
Essential Position Functions:
- Ensure the successful launch of new campaign initiatives
- Manage daily production schedules and media blocking charts
- Monitor and report on key metrics (e.g., inbound call center leads, e-newsletters, direct mail, stats for websites, banners and syndicated press releases)
- Recommend campaign refinements based on post-launch reviews
- Collaborate on the design and deployment of loyalty and gift card programs
- Coordinate communications with outside suppliers
- Merge/purge customer and prospect databases
- Proactively identify opportunities for communicating with current and prospective customers
Note: A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental internship duties. All Duties and requirements are essential internship functions.
This internship description in no way states or implies that these are the only duties to be performed by the intern occupying this position. Interns will be required to perform any other internship-related duties assigned by their supervisor.
This document does not create an employment contract, implied or otherwise, other than an “at will” internship relationship. |
